Using Email lists is a useful marketing and advertisement method for businesses to sell their products and services, and to share sales, services and events with customers. This way of marketing allows you to market to a list and service. A list can be as simple as a file saved on your computer that has a list of customer addresses. By place this list into the "To:" or "Bcc:" message box section of the outgoing message, one email can be sent to the whole list. If you have a small amount of customer addresses, fewer than 100, this way of emailing lists is suitable. A better way is to send emails through an Email Marketer Service.
But first, of course, you need a list of addresses to send to. One of the best ways to do this is to provide a signup form on your website for people to enter their email addresses. Email services offer you access to a tool that allows you to put a form on your website. You can also collect email addresses from your current customers and client and add them to your list. Having a space for customers to enter their email address on any forms they fill out in your business can help you to collect them.
Through the email service, people will get an email response when they sign up on your site. The response welcomes them and also asks them to confirm they want to be on the list by clicking on a link, which is a double opt-in. The double opt-in is usually recommended, but there are marketers who state that only the initial signup is necessary, not the double opts-in.
